The Hokkaido is a medium sized, spitz type breed that has strongly developed secondary sex characteristics. It is well balanced, sturdily built and strongly boned. The breed is capable of withstanding severe cold and heavy snowfall. Its tough, clean cut muscles give it great stamina.

The breed is known for fidelity to its owner, bravery, and the ability to withstand the cold, among other traits. It has an innate sense of direction and smell, and can therefore return to its master no matter how great the distance. Temperament will vary depending on the lineage and region of upbringing. They are good with children if they are raised with them from puppyhood and/or properly socialized. Children should be taught how to display leadership skills, and the dog should be taught to respect the child.